2008/01/23 
0:02 UTC 
I realized the other day that Indonesia ranks number 6 in number of visitors to my site and as a small thank you and a tribute to the country that got me hooked on Nescafé in the first place, today I will feature 4 commercials for Nescafe Pas from Indonesia. In my previous review of Nescafé Pas I said that my translation of “Pas” is “just right”, so “Nescafé Pas” is “just the right Nescafé”. Well, after seeing the commercials below I think I was “just right” about that (pun intended).
I found these Nescafé Pas commercials on the home page of Iwan Paul, the copywriter for these commercials. I’m not sure about copyright issues, but he did leave a link for downloading. In any case I provide the full credits for all commercials, as listed by Iwan Paul.
My Indonesian is still jauh dari lancar, but I’ve tried to write down the lyrics of the song in the last two commercials as I hear them. See below. Corrections welcome! The English translation is not literal, it’s more meant to convey the spirit of the message.
Nescafe Pas TVC – Testimonial 1 15 Sec (2006)
Director: Ben Wee
Production House: Buncis Production
Associate Cretive Director: Yoga Adhitrisna, Teguh “Caplak” Arianto
Copywriter: Iwan Paul
My Indonesian is not so good, so I’m not sure about the punchline here. Must be something funny.
Nescafe Pas – Testimonial 2 15sec (2006)
Director: Ben Wee
Production House: Buncis Production
Associate Creative Director: Yoga Adhitrisna, Teguh “Caplak” Arianto
Art Director: Harry Prasetyo
Copywriter: Iwan Paul
The punchline here is definitely “just right”.
Nescafe Pas TVC – Vignette Version 1 30 Sec (2006)
Director: Ben Wee
Production House: Buncis Production
Associate Creative Director: Yoga Adhitrisna, Teguh “Caplak” Arianto
Art Director: Harry Prasetyo
Copywriter: Iwan Paul
Judging by the music and the lyrics this a Indonesian version of “One moment. One Nescafé”.
Nescafe Pas TVC – Vignette Version 2 30 sec
Director: Ben Wee
Production House: Buncis Production
Associate Creative Director: Yoga Adhitrisna, Teguh “Caplak” Arianto
Art Director: Harry Prasetyo
Copywriter: Iwan Paul
Another variation of the “One moment. One Nescafé” theme.
| Ingin kubercerita Tentang saat yang indah Seimbangkan hatiku Seimbangkan suasana Nescafé Coffeemix PasDengan [...] kopi, krim dan gula Nikmati suasana Pas |
Let me tell you about A beautiful moment Balancing my heart and soul Balancing the ambience Nescafé Coffeemix PasWith [...] coffee, cream and sugar Enjoy the Pas ambience |
The [...] is a part I cannot really hear clearly. Any help is greatly appreciated. I scrutinized my own Nescafé Pas pack to see if I could find the answer there, but to no avail. Any help from Indonesian readers is greatly appreciated.
