If you are among those who have lived in Germany for a while or worked together with Germans you most undoubtedly have come across the concept of "Ordnung muss sein" (order is necessary) and the typical German penchant for order and structure, rules and regulations. The Nescafé Germany website makes no exception to that. But do Germans really need 22 different kinds of Nescafé?
No excessive ads or popups or distracting flashy graphics, just straight to the point and no more than necessary information. I will not dwell too much at the usual Nescafé information about coffee and harvesting and production, but cut straight threw it. As in Switzerland, here too we can find a Nescafé commercial section, only one, but there is also some behind the scenes information.
The Nescafé "Coffee Break" section features some rather boring e-cards, a couple of screen savers and a PacMan-like Nescafé game. That is quite fun, since it has a couple of levels. I didn’t play it to the end though.
The product range is amazingly sorted and ordered, no mix-up of jar sizes and shapes. German systematism at its best. Norway has so far held the record with 16 different Nescafé products. Nescafé Germany goes further and boosts 22 different variations, so far the most I have seen and there are many new and rather surprising products like Nescafé Frappe Pina Colada…
All product pictures: Copyright by www.nescafe.de