If you ever run out of Nescafe…in Norway

Nescafe is, as in many other countries, THE brand when it comes to instant coffee. Recently, Friele, Norway’s leading coffee roaster, with a market share of about 32 % decided to launch their own instant. Not bad, and with a very distinct taste. They even made a special tv ad.

You may not know this, but Norway, along with the other Scandinavian countries is among the countries in the world that drink the most coffee.  An average Norwegian drinks about 155 litres of coffee per year. I think I drink a lot more than that…

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